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Enumerating the Differences between Webcasting and Podcasting

Most people think that webcasting and podcasting are the same. Although they have several similarities, they have even more differences. Let’s enumerate the differences of webcasting and podcasting for you to determine which of them is better to use for your business.

WEBCAST:

• An easy to access online sound or video portal, it is an online medium where companies simulcast their live or taped output.
• The output can be distributed live or on demand to numerous simultaneous viewers or listeners.
• Unlike the podcast, there’s no need for you to download the webcast. You can listen or watch the webcast using a smartphone, a tablet or a computer.
• It requires a Flash-enabled web browser and the latest version of Flash to view the webcasts continuously.

PODCAST:

• An online medium where audio, PDF or video files are uploaded for distribution.
• All of the files on the podcasts are downloadable.
• Unlike webcasting, podcasting cannot be considered a live streaming portal.
• Media players that can accept Mp3 files are generally sufficient for enjoying podcasts.

Both webcasting and podcasting can be useful for business purposes. Podcasting can be a great help for business promotions like commercials, radio advertisements, etc. Webcasting is beneficial for companies who want to meet their clients or employees conveniently. It allows the administrators of the company to meet their international clients or their numerous employees, without seeing them in person. This can help you save on meeting costs including payments for conference rooms or costs for travelling to a meeting in person.

If you were to ask which of the two is better, the answer is webcasting. Why? Webcasting can also disseminate recorded files.

Experience the advantages that webcasting can bring your company by calling Kontiki Video Solutions on +44 (0) 800 242 5602. You may also email us at info@kontiki.com for more details.