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All posts for the month September, 2014
There is no doubt about it video presentation is now a very popular tool in the world of Internet marketing. As such, more and more UK businesses are realising the benefits of having a good video presentation, especially in this era where the majority of people are now utilising the power of the Internet for their learning and shopping needs. We should take note that in the case of Internet marketing “more traffic will result in more possible sales and thus will lead to a higher gross income”. Having a good video presentation is just one part of the Internet marketing equation. What do you need to do to provide a good video presentation? Follow these steps.
Don’t be nervous, be confident
The first thing you must establish is your self-confidence. You want to present yourself in a confident and knowledgeable manner. Take a deep breath before the presentation and talk to your audience, while making the presentation as interactive as possible. We know that this will be hard in the beginning, especially for the first time presenters. There is room for error when recording video presentations because you can edit out the mistakes afterwards. However, we strongly suggest that you treat it seriously, for it will serve as your stepping stone into your live presentation.
Check your background
Before you begin your presentation it is important to thoroughly check your background. Check on things that will be a possible ‘eye-catcher’ or any things that will divert the attention of the audience from you – like a dirty desk, a beautiful painting and the like. If you are doing a pre-recorded presentation with some special effects, then having a clear background is a good choice, most likely a plain coloured background (any colour that is not present in your clothing), for the reason that you can easily edit out the background to your liking, after the recording.
Rehearse your lines
Doing a video presentation is practically the same thing as doing a board room presentation or doing a live sales-pitch. Therefore, as a good presenter, you must know your lines and you must be knowledgeable about your topic. Practice your openings, endings and show your enthusiasm. Having fun with your script is good. Adding humour to your lines does not necessarily make the presentation unprofessional and as such it could never hurt to use a little humour. Always use different hand gestures and facial expressions to emphasise your points, to catch the attention of your audience.
The point is that you should do your best to separate your presentations from the hundreds of boring presentations out there. The Internet is a huge place and most likely your audience has seen a few video presentations before. Remember that in video presentation, the first few seconds are the most critical, since they will be the deciding factor if the viewer stays to watch the whole presentation or just clicks away.
Look at the camera
It is a good habit to maintain eye contact when talking to people. This rule also applies to video presentation. The “camera” is the eye of the viewers and not the screen and thus we must maintain our focus on the camera. However, during presentations we have the natural tendency to look down on the screen. We should avoid that. One way to minimise that behaviour is to stick an arrow pointing to the camera to remind yourself to focus on the audience.
One of the best ways to be proficient in the art of video presentation is through experience. Do not worry if the presentation is not perfect on your first try – you cannot expect yourself to be an expert at this point. Keep making your presentations and you will get better.
Do you want additional information or learning materials regarding video presentations, video platform, webcasting and the like? Please visit Kontiki’s website. They offer video tutorials, tools and software that will help you in your journey through the world of video presentation.
If you have not yet indulged in Kontiki’s Cloud-Based Delivery services, then waiting for hours and hours for a 50 MB file to be delivered must be a normal scenario for you. Even worse, you could experience this, only to find that even if the file is done uploading it cannot be sent because of the size limit. Indeed, that can ruin your day, especially if the file involves very important information that has to be disseminated right away, to clients or employees in your company.
Cloud-Based Delivery
Here’s the good news: Kontiki’s Cloud-Based Delivery makes the one time, online distribution of your massive company files to multiple receivers possible. This is done through acquiring an Enterprise Content Delivery Network provided by Kontiki. Although Kontiki is known for services that cater to videos like video portal, video platform, webcasting, online video content management, etc., it also delivers non video large files like PDF, software updates and a lot more.
The Benefits
There are numerous benefits with Cloud-Based Delivery. Some of them are the following:
- The sky is the limit for the number of receivers.
Sending a large file, to 100,000+ employees from different parts of the globe in just a moment, is made possible using Kontiki’s delivery solution. It provides no limit to the number of file recipients. Therefore, forwarding relevant data, a new set of rules or a new project to all your employees is just a ‘send’ button away.
- The security of the content is ensured.
The Cloud-Based delivery is not open for public use. Aside from its delivery features, this solution is also availed by private organisations and companies to get away from the hackers and spammers. The network that will be provided by Kontiki is also limited to the client’s operation. Hence, this service can guarantee the confidentiality and security of the information that you will distribute.
- Cloud-based delivery can cater to different types of gadgets.
Every client’s computer or gadget acts as a server, if it is installed with Kontiki’s friendly delivery system. Thus, the main server of the company or organisation can send massive files, even if the receiver is using a tablet, a cell phone or any other gadget.
- The delivery to a large audience has no impact to the Internet or network of the company.
Leave all the worries to Kontiki because this amazing delivery solution ensures the high quality delivery of enormous files, without affecting the efficiency of the network or Internet of the company. Therefore, if you are an enterprise that works online, you can still continue your wired workload and services without experiencing any impact caused by this Cloud-Based Delivery.
Improve the services, sales and revenue of your business through ensuring faster delivery of essential files to your clients and to your employees. Treat your business to Kontiki’s Cloud-Based Delivery now! If you like our delivery solution please give us a review. Have a great day!
Nowadays, companies are continually growing and expanding, requiring an additional office location and workforce. Communication is one of the problems faced by businesses with a number of office locations. The use of video is a significant solution, connecting the workforce stationed in different areas.
A user friendly enterprise video portal like Kontiki Media Centre offers a “YouTube for the Enterprise” solution with must-have features and functionality, along with easy distribution of information within the company, as well as a place for interaction with the other employees.
Kontiki Media Centre has a unique technology with an infinite scale that allows a productive deployment of content and has the following elements that might interest you:
User-friendly Experience – it allows the user to share, rate and comment on information stored in the media centre, just like the other portals. It can be customised to suit your business and employee intercommunication needs.
Effective Management of Data – all significant video and document types are accepted for dissemination of information. You can easily add new videos and documents and edit the content, without the need to change URLs. It is ideal for tagging, swapping, trimming, displaying of related content, embedding of data into other pages and many more. High quality channels are automatically made based on its rank and popularity.
Versatile Integration Service – provides a rich REST API along with third party contributors for innovative integration capacities.
Wide Range of Video Choices – it caters to both public and private data and allows you to create, manage and save live events or videos, on demand.
Desktop and Mobile Support – since gadgets are continuously developing, besides PC and Mac browsers, it also supports tablets and smartphones as it is 100% cloud based and runs in any web browser.
Accurate Control in Accessibility – administrators are permitted to view, contribute and manage the content of the enterprise, with the settings present in the Media Centre. It supports SAML (Security Assertion Mark-up Language) that is an open benchmark for authentication and authorisation between security domains.
Proven Content Security – it has an end-to-end security framework, ensuring that the content is safe from any possible and malicious threats. Some of its security features are:
- The content is scanned for viruses, protected and encrypted during the process of uploading
- Only the users who are authorised can publish the content into the system and at the same time ask and give content, no matter who served the video, whether from the main server or the other computers.
These are just some of the must-have features and elements of the Kontiki Media Center. Kontiki has enabled businesses worldwide to attain user-friendly, enterprise reaching and engaging onto the existing infrastructure. You can be one of those businesses who can enjoy a sure, low-cost, enterprise video portal and platform!
Let’s face it – most of us nowadays wanted to keep up with the latest trends in fashion, technology and other things that are famous across the UK. That is why companies in the UK spend a significant amount of money on modern advances in advertising, just to showcase their products and attract more attention from the customer. Marketing has increasingly developed its form and style, as it rises and moves to the growth of technology. One of the few marketing strategies that have been continuously evolving, until now, is the face of Digital Signage.
What is a Digital Signage?
Digital Signage is the remote-controlled handling and a replay of digital content on a network of displays. Either at a particular spot or across numerous sites, these displays can vary from very small monitor screens to huge digital billboards. This can include advertisement, menus, TV programs and every type of information that you want to show the world. Places like malls, restaurants, entertainment venues, hotels, business locations and business establishments are just some of the places where these networks can be seen.
Why is digital signage an effective medium?
Digital Signage offers a lot of advantages in building a company’s brand, corporate messaging and creating an ambiance in any location such as a train station, making it a more pleasant place to be. More and more companies use Digital Signage to display their products, in places frequented by consumers where they are likely to buy, like a shopping district. Digital networks show advertisements that can effectively target the customer based on the product type, a group of people and a location. These messages that are shown to the public have the power to instantly influence the consumers’ decision in buying. This effective medium has the mixture of amusing video content display, closeness to the acquisition of the product and instant changeable messages.
Who can provide you with an effective and integrated digital signage?
Kontiki has unified with Scala – the top Digital Signage software, to provide Digital Signage solutions to some of the world’s major businesses. CastNet is the application that Alpha Video built on top of the Scala. Kontiki is responsible for the delivery of video files, while CastNet is in control of the content programming and display. They have three major solutions: Content for Customers, Employee Training and Employee Engagement.
Kontiki can give you the power of three with just one solution. Providing Digital Signage integration as a powerful tool in conveying important information, in a visual and an entertaining way, they also offer other video solutions like live webcasting, among others. You can visit their Facebook page for more information.